Then Share the Vision w/ People Who Have Money

Visit www.Natirar.com and you will see photographs of a 500 acre estate with lovely rolling hills, a winding river, and beautiful foliage. And you will also read information about the 90 Acres Restaurant, the farm that provides organic produce for the restaurant, the culinary center, the wine cellar, the refurbished mansion, and the planned SPA. I am not sending you to the site just to enjoy the pretty photographs. NATIRAR is a lesson in joint ventures and marketing.

The history is fascinating. The original owner was a wealthy Quaker woman whose will required that the mansion be used as a convalescent home for women for at least 50 years following her death.  Go to the “our story” section of the site to read how Bob Wojitowicz envisioned something better for the 100 year old estate. Read how he reached out to Sir Richard Branson (yes…The Virgin Airlines Branson) to become business partners to purchase the 500 acre estate from the Royal Family of Morocco. Read why and how they now have a 99 year ground lease with Somerset County for the 90 acre parcel that includes all of the buildings.

Are your visions larger than your own resources? I hope so. The best projects involve other peoples’ money.

This week I participated in a reunion of NJ300 (a group of very influential women) at NATIRAR. Bob Wojitowicz shared the history and plans and then provided a tour of the mansion, restaurant, culinary center and wine cellar. Our private dinner included paired wines and culinary delights.  I am certain that several NJ300 members will be returning to NATIRAR. Some will host client events there. Some will wait until the SPA opens. Some may suggest NATIRAR to their daughters when they start planning their weddings. A few will take cooking lessons at the culinary center.  And most will return to dine at the restaurant.

Are you hosting events for prospective customers who have the resources to utilize your products and services?  As influential as they/we are, the members of NJ300 have busy lives. The majority of the NJ300 members had not heard of NATIRAR; but they/we know about it now.

Aldonna R. Ambler, CMC, CSP has earned the right to be called THE GROWTH STRATEGIST™. She has won over 2 dozen national and statewide “entrepreneur of the year” awards for the resilient growth of her international businesses across 4 recessions.  Her midsized BtoB service, technology, and distribution clients get on…and then stay on…the published lists of the fastest growing privately held companies. All of her current service businesses (strategic planning, executive advisory, growth financing, talk show, speaking, search) help privately held midsized companies achieve accelerated growth with sustained profitability™. Ambler is wrapping up her 7th year hosting a weekly peer-to-peer-to-peer on line talk show at www.Business. VoiceAmerica.com and www.growthstrategistshow.com that features interviews with CEOs/Presidents of midsized companies (typically between $20 and 200 Mil/yr) sharing success tips about the growth strategy-of-the-week. Family owned businesses are being emphasized in 2011. Ambler is in the process of launching her 8th enterprise. She can be reached toll free at 1-888-Aldonna or at Aldonna@AMBLER.com